founders team

About Us

We’re the new generation of talent hunters and producers in music, arts and design.

We provide artists visibility and revenues to fund their projects.

Our innovative platform connects and matches artists with advertisers and the public for entertainment experiences and unique cultural collaborations.

We’re passionate entrepreneurs and artists

Together, we’ve launched platforms and managed teams and projects around the world, from Zanzibar to Lebanon! With over 30 years of experience in management and entertainment, we’ve collaborated with celebrities and brands. But most importantly, we love chocolate, good food in good company and travelling around the world for MAD adventures!

Lise CEO Dance

Lise Yacoub

CEO

Dancer & Movie Buff

Rima COO Music

Rima Yacoub

COO

Musician & Gaming Passionate

Our DNA

creativity

Creativity

Reveal new artists and bring their projects to life

inclusion

Inclusion

Reach 50/50 diversity and break down the walls in a creative industry in silos

responsibility

Responsibility

Support new artists and social impact initiatives

collaboration

Collaboration

Create collaborations between artists and brands

About MAD

 

MAD is the creative platform that helps artists to live from their art.

We’re the new generation of talent hunters and producers and provide artists,

musicians and designers visibility and an additional source of revenue to fund their projects.

Our innovative platform connects and matches artists with advertisers and the public

for entertainment experiences and unique cultural collaborations.